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The Ministry of Youth and Sports has signed an agreement with Greenfield Assets LTD to sponsor and promote the next five editions of the National Sports Festival.
At the ceremony in Abuja, the Minister of Youth and Sports Development Solomon Dalung said that the Ministry approved Greenfield’s proposal following the unwillingness of states to take up hosting rights of the National Sports Festival.
“The prevailing low capacity and motivation of states to host the National Sports Festival is affecting its sustainability and value to the extent that the NSF is gradually getting moribund.
Dalung called on Greenfield Assets to bring their experience to bear on the successful sponsorship, promotion and hosting of the 2018 edition and subsequent editions.
Greenfield Assets Chief Executive Paul Obanua expressed delight in the partnership with the Sports Ministry to give greater impetus to the National Sports Festival.
He pledged his commitment to make the NSF an African touchstone in sporting events, a unifying factor and a national pride.
“With this partnership, we shall create a bigger, wider and more inclusive festival open to mature and professional athletes, with robust management, marketing, sponsorship and promotion support base. This will ultimately make the project rival the best sports festivals anywhere in the world”.
The 19th National Sports Festival will hold from December 6-16, 2018 in Abuja. 36 states of the federation and the Federal Capital Territory are expected to participate.
